A participant profile
I connect product stage and audience needs to specific participant roles, such as builders demonstrating a workflow or educators explaining the first use case.
DIGITAL AMBASSADORS / PARTICIPANT FIT
Who should qualify for our digital ambassador program?
Choose the people who can make your product easier to understand.
Qualify digital ambassadors by the work your product needs: credible product use, relevant audience, clear explanations and capacity to contribute. Write the role and eligibility criteria before opening applications, including what would rule someone out. Nowix turns those requirements into a participant profile and selection brief for your tech or AI product.
Work directly with KnowixProduct understanding. Content. Execution.
WHAT WE BUILD TOGETHER
I define the role before you recruit.
A builder, educator and distribution-focused creator bring different strengths. I help you choose the roles your product needs and make the eligibility rules clear to applicants.
Eligibility and disqualifiers
We specify required product access, relevant examples, communication and availability, along with conflicts or missing capabilities that make an application unsuitable.
A selection brief
I turn the agreed criteria into application language and a review checklist, so candidates know what to submit and reviewers know what qualifies.
WORK & EXAMPLES
Relevant work and resources to inspect.
Explore the actual work, the delivery scope and the context behind the examples.
TREG PARTNERSHIP
A builder role in practice
My own Treg partnership shows one possible role: using a product in real projects and explaining the resulting workflows.
See my personal partnership PROGRAM PLANNINGConnect the role to the budget
Use the existing planner to consider rewards, access and operating work for the participants you intend to support.
Open the budget plannerTHE WORKING RELATIONSHIP
Start with the contribution you need.
We agree the work, approvals and budget before starting. You work with me throughout.
- 01
Name the product gap
We identify what users struggle to understand and which ambassador contributions could help. This sets the role before follower counts enter the discussion.
- 02
Agree the qualification evidence
We choose the examples, experience and availability each role requires. Your team confirms eligibility conditions and the access participants will receive.
- 03
Prepare the invitation
I write the participant profile and application expectations for approval. Application screening can follow as a separately defined recruitment step.
Frequently asked questions
Should we require a minimum follower count?
Only if audience distribution is essential to the role. A builder demonstrating an integration needs different evidence from a creator sharing an announcement. I help define the audience requirement alongside product ability.
Can new users qualify?
They can if the role allows time to learn and your team can provide access and onboarding. For advanced demonstrations, require relevant experience or a sample showing that the candidate can do the work.
Should all ambassadors have the same role?
Use separate profiles when the contributions differ. An educator, builder and creator can share program expectations while submitting different work. Keep the roles few enough for your team to review consistently.
What should disqualify a candidate?
Use reasons tied to the agreed role: inability to access the product, unsuitable audience, unsupported claims or unavailable time. State material eligibility conditions before people apply and apply the same criteria throughout recruitment.
Can you help write our application?
Yes. I turn the approved participant profiles into application questions that ask for evidence of fit. Candidate review and onboarding can be included in the recruitment proposal.
YOUR PRODUCT / OUR NEXT STEP
Let’s define your ideal participants.
Send your product and the work you want ambassadors to contribute. I’ll propose the participant profiles and recruitment brief.
Useful things to include
- The product and intended users
- The contributions your program needs
- Required experience, access and eligibility conditions
- The team owner and available participant budget
I read your brief personally.
You get a suggested approach and scope before committing.
YOUR NEXT MOVE
Explore related projects.
How should we screen digital ambassador applications?
Make every shortlist decision explainable.
See how I helpHow large should our first digital ambassador cohort be?
Start a cohort your team can actually support.
See how I helpWhat should digital product ambassador onboarding include?
Turn an accepted application into a confident first contribution.
See how I helpWhat should our digital ambassadors contribute each month?
Give every activation a product reason to exist.
See how I help