YOUR PRODUCT / YOUR NEXT MOVE / NOWIX
What does your
product need next?
A launch people understand. Posts worth reading. Creators with a reason to care. Choose the job you need done and see how we can work together.
Work directly with Knowix
Product understanding. Content. Execution.I review your brief personally.
01 / LAUNCHES
AI product launches
Give your release a clear story, useful launch content and a coordinated plan for X.
How to launch an AI product?
Your product is ready to show. Let’s give people a reason to try it.
See the work & send a briefIs our AI product ready for an X launch?
Check the launch blockers before booking the campaign.
See the work & send a briefHow should we promote an AI product waitlist on X?
Give people a clear reason to join your waitlist.
See the work & send a briefHow do we announce a private beta on X?
Invite beta testers who can use the product now.
See the work & send a briefHow do we plan an X launch around a fixed release date?
Work backwards from the date your team has committed to.
See the work & send a briefHow should we split an AI launch budget between content and creators?
Choose the launch work your budget can support.
See the work & send a briefHow do we coordinate an embargoed announcement on X?
Give every participant the same release permissions.
See the work & send a briefHow do we launch a developer tool with a working example?
Give developers one task they can reproduce.
See the work & send a briefHow should we announce a major product feature on X?
Show what the new feature changes for an existing user.
See the work & send a briefHow do we coordinate a Web3 partnership announcement on X?
Make the partnership facts clear across both teams.
See the work & send a briefHow can we use early customer proof in an AI product launch?
Choose evidence you can actually stand behind.
See the work & send a briefWhen does an AI product need a relaunch on X?
Find the meaningful change before announcing again.
See the work & send a brief02 / CREATORS
Creators & amplification
Find the right role for creators, brief the work and bring relevant attention to your posts.
How do we choose X creators for a technical product launch?
Choose people whose audience can use the product.
See the work & send a briefWhat should we agree before paying an X creator?
Make the booked work clear before money changes hands.
See the work & send a briefHow should we give creators access to an unreleased product?
Let creators understand what they are being asked to show.
See the work & send a briefHow do we brief X creators without making every post sound the same?
Keep the facts consistent and leave room for a real voice.
See the work & send a briefShould creators post together or across several days?
Match the creator schedule to the announcement.
See the work & send a briefHow can X creators help distribute a founder interview?
Give the interview a clear entry point for each audience.
See the work & send a briefHow can we amplify an existing product thread on X?
Give a useful thread a relevant distribution plan.
See the work & send a briefWhat happens if a creator misses a campaign deliverable?
Agree the response before an absent post becomes a scramble.
See the work & send a briefHow do we measure an X creator campaign beyond views?
Agree which actions the campaign can actually observe.
See the work & send a briefWhat should we receive when an X creator campaign ends?
Keep the records and learning when the campaign ends.
See the work & send a brief03 / AMBASSADORS
Digital ambassador programs
Build an ongoing program with clear participant criteria, onboarding, briefs and contribution reviews.
Should an AI brand use influencers or an ambassador program?
Choose the creator relationship your product can support.
See the work & send a briefWho should qualify for our digital ambassador program?
Choose the people who can make your product easier to understand.
See the work & send a briefHow should we screen digital ambassador applications?
Make every shortlist decision explainable.
See the work & send a briefHow large should our first digital ambassador cohort be?
Start a cohort your team can actually support.
See the work & send a briefWhat should digital product ambassador onboarding include?
Turn an accepted application into a confident first contribution.
See the work & send a briefWhat should our digital ambassadors contribute each month?
Give every activation a product reason to exist.
See the work & send a briefHow should we design rewards for digital ambassadors?
Make the commitment and the reward clear from the start.
See the work & send a briefHow do we review digital ambassador contributions fairly?
Make feedback specific enough for the next contribution to improve.
See the work & send a briefWhat should we do when digital ambassadors stop contributing?
Find the blocker before sending another reminder.
See the work & send a briefHow do we turn ambassador feedback into useful product input?
Give the product team enough context to act.
See the work & send a brief04 / WRITING
X writing & ghostwriting
Turn product work, founder insight and demonstrations into posts and threads in your voice.
What should we post after an AI product launch?
Keep giving people a reason to care after launch day.
See the work & send a briefHow do we turn an AI product demo into useful X content?
You show me the product. I turn it into content people understand.
See the work & send a briefHow does a ghostwriter learn a founder's voice for X?
Your posts should sound like someone who knows how you think.
See the work & send a briefHow can a founder interview become a month of X post ideas?
One useful conversation can uncover the stories you keep meaning to write.
See the work & send a briefHow do we turn a podcast appearance into X content?
Help the right people find the useful ideas inside the episode.
See the work & send a briefHow do we turn a technical blog post into an X thread?
Bring the strongest explanation from your article into the feed.
See the work & send a briefHow do we write a customer story for X without overstating results?
Give the real customer experience enough context to be useful.
See the work & send a briefHow can a founder share building progress without revealing confidential details?
Your team can share the lesson with a clear publication boundary.
See the work & send a briefHow do we turn a founder's opinions into useful X content?
Give your reader the reasoning behind your position.
See the work & send a briefHow do we approve ghostwritten X posts without slowing everything down?
Make the next review easier than the last one.
See the work & send a briefHow do we write product comparison posts for X with supportable claims?
Show the decision your comparison actually helps someone make.
See the work & send a briefHow can product documentation become useful X explainers?
Help people see the first useful thing they can do.
See the work & send a brief05 / MANAGEMENT
X account management
Put positioning, content planning, approved publishing and performance reviews into a working rhythm.
What should an X account audit tell us before management starts?
Start account management with a useful baseline.
See the work & send a briefHow should founder and company X accounts work together?
Give each account a clear role in the same product story.
See the work & send a briefHow do we set up an X publishing approval workflow?
Make the approved version the version that goes live.
See the work & send a briefHow do we hand over X publishing access to an external manager?
Give the publishing work an accountable access owner.
See the work & send a briefHow do we choose monthly priorities for X account management?
Connect the month’s content with the product work that matters.
See the work & send a briefHow do we build an X content calendar around product updates?
Keep recurring posts and release changes in one workable calendar.
See the work & send a briefWhat should an X account management report show?
See the work delivered and the response the data supports.
See the work & send a briefHow should our team and Nowix divide X account work?
Give sources, drafts and publishing a named owner.
See the work & send a briefFrequently asked questions
What can I work with Nowix on?
Work directly with Knowix on AI product launch content for X, creator campaigns and post amplification, digital ambassador programs, founder ghostwriting and X account management. Choose the question closest to your project to see the delivery scope, examples and enquiry form.
How does a project start?
Send your product, intended audience, goal and timing. I review the brief personally, suggest an approach and agree deliverables, approvals and budget with you before starting.
Can you write content and coordinate creators?
Yes. We can scope writing, approved publishing and relevant creator distribution together, or start with the specific work your product needs. Creator fees and ongoing program responsibilities are agreed explicitly.
WORK DIRECTLY WITH KNOWIX
Tell me what you’re building.
Send the product, intended audience and goal. I’ll review your brief and propose the content, campaign or program scope.