01PROBLEM
The problem
Arcium needed a founder interview on the Tucker Carlson show to become visible across the X timeline, not just sit as one more link in the feed.
CASE STUDY / ARCIUM
Arcium made one founder interview the story of the weekend.
How Nowix helped Arcium turn a founder interview into the biggest X story of the weekend with a coordinated creator campaign.
Updated: 2026-07-13
02INTERVENTION
What Nowix did
Nowix built a creator wave around the interview, shaped the brief, and coordinated creators so the market saw the same story from many trusted accounts during the weekend window.
03OUTCOME
The result
The campaign tipped into organic coverage and became the biggest story on X that weekend.
SERVICE
Plan a campaign