Sapient / X campaign
132 creators. One coordinated launch.
A coordinated Sapient launch campaign brought 132 creators together and recorded 451,288 creator-post impressions.
Campaign credit: TAKEOVER. Original campaign record ↗
01 / The challenge
Give the launch a wider audience.
Introduce Sapient’s launch to relevant audiences on X within a focused release window.
02 / The campaign
Make the product story travel.
The campaign coordinated 132 creators to publish within two hours, with a forecast used to review the resulting creator-post impressions.
03 / The result
451K creator-post impressions.
Creator posts recorded 451,288 impressions against a forecast of 381,600. TAKEOVER also reports more than 12 hours in X Today’s News.
The impression count covers creator posts. The featured PRAXIST Beta launch video is source material, and its own post counters are separate from the campaign total.
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