Rene / X campaign
A founder launch seen 1.116M+ times.
Thirty creators supported Rene’s founder launch. Creator posts recorded 176,059 impressions, while the launch post separately reached 1.116M+ views.
Campaign credit: TAKEOVER. Original campaign record ↗
01 / The challenge
Give the launch a wider audience.
Bring creator attention to Rene’s public launch while keeping the product story consistent.
02 / The campaign
Make the product story travel.
Thirty creators participated, with drafts reviewed before publication. The campaign tracked creator-post impressions separately from the founder’s original announcement.
03 / The result
1.116M+ launch-post views.
The launch post reached more than 1.116 million views and 1,300 bookmarks. TAKEOVER also reports two global trending appearances and more than 900 new founder followers.
Launch-post views and creator-post impressions describe different posts and are not added together. The campaign record does not attribute every view or follower to creator activity.
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